How Affiliate Marketing Works

This is how it works. When a customer visits the site of the publishers or what it is called the affiliate website, then such affiliate website, using the network present between him and the brand or the seller’s website, directs the customer to that website. The brand or the seller in turn pays commission or rewards the affiliate or the publisher.

So this three-step process is engaged in the working of affiliate marketing. It is a market process where the business owner rewards the affiliate for customers brought in or directed by the affiliate to the business owner. The payment is made mostly for each visitor on commission basis. Other modes of commission are revenue sharing or cost per sale method of compensation or commission. Also cost per action, cost per click and cost per mile are also some other popular methods of getting compensated by the seller.

William j Tobin is the man behind this strategical development in the marketing industry. This type of marketing is also called “performance marketing”. The brand or the seller although pays commission to the affiliate for the customers brought in by them as that is why they are deemed to be the extended sale forces for their business. Yet these sellers are not the employers of these affiliates in actual terms. Although the pattern used in this marketing system is similar to one being used in the internal sales department.

Affiliates are paid by the seller for each of the customer directed. Also they are sometimes paid for work done exceeding the sales target in the form of incentives.

Also this is seen to take up a multi-tier shape in this business. Usually, a particular publisher is paid commission for getting customers. But sometimes such a publisher ends up in attracting two or more publishers towards the same seller. In such a case the previous publishers, who attracted the rest of the two or more publisher, is pad an extra commission for all the sales conducted by the latter publishers in the business.

Art Promotion – Remember the Marketing Rule of 3 to Increase Your Profits

Do you know how to increase the profits of your art promotion? You will when you read this article on implement the Marketing Rule of 3 in your art promotion

In direct marketing, every marketing piece is measured as far as how many postcards, direct mail, fliers, catalogs, etc was sent, who was contacted and who responded.

An example of this would be if you mailed out 500 postcards, you would want to measure how many people responded to the postcards and exactly who responded.

The reason you track and measure of all your marketing efforts is so that you can:

1) Determine your response rate. (The response rate is the percentage of people who respond to the art promotion.)
2) Measure your cost per response. (How much it cost to get each person to take the desired action of the art promotion.)
3) Calculate your overall profitably of the campaign. (Think of this as your return on investment of the art promotion.)

To increase the maximum effectiveness of the overall promotion, it is important to remember to contact your clients at least three separate times to generate the highest level of response. Normally, with direct mail, the second and third time you contact the person will double whatever the response rate is from the first mailing.

For instance, say you are doing a special art promotion for an upcoming art show. It is important to contact your clients at least three times. Each contact can be a different type of media for instance.

Art Promotion Example:

1) Teaser Postcard: Announcing the art show and encouraging the client to respond and sign up early before xx/xx/xx date to be entered into a special drawing for a limited edition print.
2) Email: Send a personalized email to those who don’t respond to the teaser postcard, announcing the show, respond and sign up by XX/XX/XX and be entered to win a limited edition print.
3) Send an upscale invitation to the show, inviting clients to the show.

The sky is the limit on the three ways you choose to contact your clients, just make sure that each media can be measured, so you can determine the overall response rate.

You may want to know, what are some typical response rates that you can expect to achieve from your promotion? A typical good response rate when mailing to prospects that are not familiar with your art is between 1-2%. Even at these low percentages the art promotion can be extremely profitable.

Response rates from art promotions to clients that are familiar with your art can be much higher. These response rates normally depend on your list, how often you contact them, the market you are in, along with many other variables.

Recently, I heard an artist talking about how she sent postcards to her clients about an upcoming show. Next, she mentioned that only between 20 to 30% of the people show up from the postcard promotion.

Only twenty to thirty percent attended from all of the clients she contacted? Let us analyze this statement in more detail and see how these numbers actually break down. At this time, there is no way of knowing how many clients she actually mailed the postcards, but let’s just use this scenario as an example. If she mailed out 1000 postcards at a 20-30% response rate, that would be between 200 and 300 previous clients of hers attended the show.

These clients are not people who are just strolling by the gallery and just happen to see that there is an art show going on. These clients are people who have:

1) Purchased from her in the past.
2) Are most familiar with her work
3) Are the people mostly likely to purchase something else from this artist
4) Are some of her most loyal clients

This is a very good from an art promotion standpoint, because these are the people who are most likely to purchase from this artist in the future.

To learn how just 2% of the people responding to your art promotion [] can make your entire art promotion profitable read the entire article at Art Marketing Institute

New Multimedia Advertising – A Simple Cost Effective Internet Marketing Strategy For Small Business

This article is targeted at small businesses who do not usually have the expertise, time or financial resources to fully take advantage of the massive shift of consumer ‘eyeballs’ from TV, radio or print advertising to the internet and mobile devices. Meanwhile, they continue to use offline advertising as their primary marketing medium, spending relatively large sums on offline advertising even as their potential target population shrinks. Recent changes in technology and competition have made the internet and mobile text marketing available and affordable to many small businesses. This article is an attempt to show the various options now available for small business to integrate their current offline marketing strategies with the new multimedia environment at an affordable cost.

Multimedia advertising or marketing is often a much misunderstood term. It has a different meaning to different people, especially small business. However, the traditional meaning has been the “process of using animation and graphic design to market and sell a product or service”. Multimedia advertising in the traditional concept is also website design; website hosting, internet marketing, SEO, email, DVDs, CD-ROMs marketing/campaigns, videos, and online advertising, to get your company and products known. Note that in the traditional concept, all these services are usually priced and managed separately and often are NOT integrated. As a result, even this medium is often too expensive for small business. They simply design and put up a website and hope that the site will get noticed and bring in customers. Most often, this does not happen.

The new multimedia advertising represents the convergence of text, pictures, video and sound into a single form. The power of multimedia marketing and the Internet lies in the way in which information is linked. Small business now has the opportunity to integrate their offline marketing efforts with their online and mobile campaigns.

To survive and thrive in this new internet, mobile oriented environment, small business must have access to a simple, integrated, easy to learn, cost effective way of getting in front of their potential customers.

The new multimedia advertising strategy comprises of the following:

SMS Text Advertising: Get your shortcode “keywords” that best describe your business name or products. Your keywords are exclusively assigned to you on a shortcode messaging platform.

Multi-Media Ad Builder: It is imperative that the Ad agency you choose includes a Multi-Media commercial ad builder. Simply choose a template that best fits your business, type your info and instantly generate a stunning “TV-like” Multi Media Ad.

Mobile Web Page Builder: Automatically build and publish your “mobile” website for iPhone, Droid and other smart phones. You can now link this mobile website from all your SMS text messages that you send to all your customers.

Post Ads on YouTube: Post all your multi-media ads on the YouTube worldwide network with a single click. All your ads are linked directly to you from your provided contact information.

Post Ads on Social Media: Post all your multi-media ads on the Social media worldwide network with a single click. All your ads can be viewed with direct links to your website, keyword or contact email.

Search Optimize Your Ads: Your ads are instantly posted on the internet and ranked high on Google, Yahoo, Bing and other search engines with inbuilt SEO for all your ads.

Integrate Your Offline Advertising With Your Multimedia Strategy: You can now provide your keyword, website or other contact information in your offline ads and direct your customers to the specific coupon or product you are promoting.

This functionality allows you to instantly create a dynamic multi-media interactive commercial of your product or service from the commercial ad builder. Your ad is published automatically on the world’s largest advertising network, the INTERNET. More specifically, your business is advertised on any “Smart” mobile phone, YouTube, Google, Yahoo, Bing Networks and your social media sites…worldwide.

Social Media: Are You Marketing Yourself Incorrectly?

1. Are you direct marketing on Twitter? – Stop what you are doing and rethink your entire business plan. Start with your Social Media Campaign. Twitter users do not take kindly to artificial direct marketing. Resist the urge to use an auto tweeter! How can you improve the quality of your Twitter marketing? Try making meaningful relationships with others in your niche. Try connecting with your potential customers to find out what they like.

2. Tweet and retweet everyone else’s links and blog posts. They will love you for showing interest. You should receive some follows for this.

3. Give shout outs on Follow Friday to important Twitter friends.

4. Hit the Like button on interesting Facebook pages. Tweet those pages to your Twitter followers. Make sure they are worth reading! You want to build the type of relationship that shows you always have something interesting or useful to say to your reader.

5. Discuss popular Reddit posts from your niche on your Facebook page or Twitter profile. If they are interesting enough to be popular, your readers may find interest in them.

6. Use your social media outlets to market in creative ways. Think about the bigger picture, your business. If you are looking for long-term success in the online marketplace, you need to build powerful relationships with your readers and peers. Building relationships with other bloggers can lead to an even better marketing strategy. The guest post.

To recap: You should be using your social media outlets to provide value to your readers and peers. Try to build strong relationships so you can participate in stronger marketing efforts such as habitual traffic building guest posts. Landing a guest post on a popular blog could give you hundreds of new subscribers.

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